• About Us
    Mission & Values

    Our Vision
    To be a global leading crop protection company

    Rainbow has always been focusing on the global crop protection market, and is committed to be a first-class crop protection company globally.

     

    Our Mission
    All about growing

    We take improving agricultural productivity as our duty. With efficient and sustainable solutions, we carefully protect crops while caring for the environment. We escort crop harvest, and work together with our employees, partners and farmers from all over the world aiming mutual growth where everyone wins.

     

    Our Values
    Customer Oriented, Rapid Response

    Constant effort, Open and Inclusive

    Together we work, Together we win

    Customer Oriented - We deeply understand our customer’s needs. By designing and providing specific and superior solutions, we will create added value for our customers.

    Rapid Response - Rapid response to customer needs and market changes are the code of conduct for our work. Prompt decision-making enables us to grow steadily with our customers even in the ever-challenging international market.

    Constant effort - Hard work and continuous learning are our valuable cultural heritage that serves as the driving force for us to meet challenges and to keep going forward with confidence, and allows us to build trust with our customers and gain their respect.

    Open and Inclusive - Being open-minded, adaptive and respectful to diverse cultures and ideas is the major source of our constant innovation and steady development.

    Together we work - Teamwork helps to enhance cross-cultural cooperation, to break down the walls between departments, and to improve operational efficiency. Our achievements rely on the cooperative spirit and the joint effort of all our employees.

    Together we win - The growing of Rainbow is based on the joint effort of all our employees and on the strong support from our global partners. We are willing to share all the fruits with our employees and with our partners.